U-B Fair An Ideal Cream For MEN Double action remedy for hyperpigmentation that helps to reduce scars, marks, blemishes, post-pimple scars, stretch scars, dark circles under the eyes and burn scars. Suitable for all skin tones. INSTRUCTIONS FOR USE: Apply and massage gently till the cream is fully absorbed. The quantum of cream to be applied will depend on the extent of absorption in the skin and the area to be applied to. Only one application is advised and at bed time.